Background
As a United Kingdom national, our client sought to expand his coffee business into the U.S. market. An L-1A visa would allow him, as the Chief Executive Officer, to relocate to the U.S. to open a new office. His responsibilities would include enhancing the brand’s visibility, improving the U.S.-based relationship with other trade partners in the coffee industry, setting sales targets, and optimizing product distribution. By no means would our client be involved in any of the administrative, operational, or non-managerial duties. The high-stakes decisions involving the U.S. company and the parent company would come from our client, the CEO. To support our client, employees from the U.S. and South Africa would provide operational and administrative support.
VisaNation Case Strategy
The proposed U.S. venture would operate as a subsidiary of the South African-based parent company, specializing in wholesale and retail sales of specialty coffee products. The U.S. company would focus exclusively on supplying roasted coffee to regional retail outlets, leveraging the parent company’s intellectual property, brand recognition, and expertise.
Within these cases, we must establish the relationship between the parent and subsidiary company, as well as the executive capacity of the employee. Currently, our client owns 33% of the company, having shares of the U.S. company’s earnings, and he also operates as an Exclusive Independent Contractor with the company. The majority of the U.S. company is owned by the parent company, establishing the relationship.
Verdict
The creation of the U.S. company would not only serve the South African business, but it would also serve the national interest of the U.S. as well. Opening up the U.S. company would require workers to operate and run the business, creating job opportunities for Americans. We also explained how the company would generate massive tax revenue for the economy, implying the positive benefits to the U.S. with this subsidiary coffee company.
Within 11 days, our client’s L-1A case was approved.
